New Brand Alert: In Her Element Skincare
This article originally appeared on Project Vanity. Written by Liz Lanuzo.
When I think of the women I write for, I don't just see numbers. I think about what you'd be delighted to read, excited to discover, and actually use everyday. I think about what kind of value I can offer you - maybe not to change your life in a major way (only you can do that), but to make that change more accessible by changing what you think about your own kind of beauty. Whether it's designing a lipstick that will make you feel like you woke up pretty, getting you a hand-picked kikay kit for much less, or doing a workshop about interesting techniques, I want you to know - really know - that you can be beautiful and confident on your own terms.
When the time came for me to make something new, I thought of creating skincare. It has to be something for busy women, like you and I. It has to be simple and effective. It has to be a nice experience everyday, something that will elevate what you already do in your routine.
And so In Her Element was born.
In Her Element aims to make simple skincare for busy women. It's made from all-natural ingredients and contains no fillers. It is cruelty-free (we test only on ourselves) and proudly handmade here in the Philippines! The first product under the brand is the Nourish & Cleanse Balm (P595 for 30 grams) which offers two primary functions: it revives dry patches of skin and removes waterproof eye and lip makeup without drying the area.
Unlike other petroleum-based balms which simply seals moisture under the layer, the Nourish & Cleanse Balm's main ingredient is coconut oil. It hydrates and smoothes skin effectively, as it is a moisturizing oil. It is said to have anti-oxidant and anti-bacterial properties as well. The In Her Element Balm also features Beeswax, Cocoa Butter, Choco Vanilla Oil, and Vanilla Oil - all nourishing for the skin - and Organic Red Colorant to create a lovely pink shade (although it's colorless when applied). It smells like sweet vanilla!
You can use it as a lip balm. I love it as a primer for my lipstick so that my lips don't get dry (especially useful under mattes)! It's also great for parched and scaly cuticles, elbows, and heels.
Another feature is that it can remove waterproof eye and lip makeup. When you massage the balm on your skin, it has the ability to melt even the toughest formulas. Just wipe it off with tissue before proceeding to your normal cleansing routine! Here it is in action:
I do hope you can try the Nourish & Cleanse Balm out soon! Currently, we are only selling via the In Her Element website (Inherelement.ph), but we'll have more locations next year. Please do follow us on Instagram (@inher_element) and Facebook I'm honestly feeling a little emotional right now as I've been working on this for half a year. I just really want to say thank you for reading this, and checking out In Her Element. Would love to know what you think, as always!